Monsieur Casimir Mossant at the World’s Fair in London in 1862 won the prize for a soft hat of a unique color, especially the women’s coat, which was well received.
After the death of Mr.Casimir Mossant, Charles, with the assistance of his son-in-law Baron, finally added the names of two nephews, Andre Eggert and Henry Eggert, to the trademark, forming a new label M.V.A (MOSSANT-Vallon-Argod) . The company is jointly owned by Marie Antoine Vallon, Ferdinand-André, Antoine-Marie Argot and Casimir Mossant.
Mossant Chapellerie won eight awards between 1889 and 1937: Paris, Antwerp, Brussels, Saint-Louis, Buenos Aires, Paris, Paris and Brussels.
Frustration (Negative News)
Like all enterprises, the MOSSANT brand has experienced not only halo in the process of historical development, but also setbacks and mistakes are inevitable. The following picture shows a long-standing “complaint letter”, and readers can still feel the strong dissatisfaction expressed in the text.
Letter of dissatisfaction regarding the order for the “Andres Supérieur” hat. “..if you don’t want to do anything with us anymore, just say it, don’t let us miss any sales, not only you can make nice hats, we can go somewhere else and treat us as hateful as you do”.
We may have no way of knowing what the reason for this customer’s dissatisfaction was. However, we know that the development of an enterprise is not always smooth sailing. Various difficulties, setbacks, challenges and mistakes always accompany the whole process. Correcting and overcoming these negative influences is also the source of power for the enterprise to move forward.
As a family business, MOSSANT has taken “work-family” as its motto since its inception, which fully reflects the MOSSANT family’s desire and pursuit of social responsibility. Therefore, MOSSANT has implemented a number of socialized service activities within the enterprise, providing its staff with many auxiliary services: such as building houses for workers, co-insurance; issuing Mozante currency, which is only used within the company; building workers’ gardens; Organizing Christmas parties etc. for the purpose of uniting workers.
For more than 100 years, the MOSSANT brand has produced a large number of posters in the promotion process. These posters vividly record the mentality of the brand’s development and become a concrete manifestation of the brand’s history and culture.
Here we have a special introduction to the following classic poster:
The hat on the MOSSANT advertisement is the work of the Italian painter Leonardo Cappiello (1875-1942), known as the “father of modern posters”. At present, the advertisement poster has become a very modern collection. Treasures of value. Self-taught painting, Capiello grew from a caricaturist to a representative European painter of the early 20th century. Over the past 40 years, he has created more than 1,000 posters in bright colors that impress people, combined with products, beverages, ballet, sightseeing, etc. Capiello’s painting techniques, who led the Art Nouveau movement, play an important role even in modern advertising.
SCULPTURE《LE FEMME DU CHAPEAU》
If we come to the birthplace of MOSSANT, the small town of Bourg-de-Péage. In front of the famous ESPACE FRANÇOIS-MITTERRAND gate, we will see a famous sculpture called “The Woman in the Hat”. This hat-wearing lady is known for her arched curves, which give her a certain elegance. The woman appears to be wearing a dress with her arms crossed. The hat was not part of the original plans for the sculpture, it was ordered by the town of Bourg-de-Péage, one of its representatives found it in the artist’s studio. Toros has designed new elements that pay homage to the millinery company Mossant and the town’s industrial past as the former capital of the hat industry. The statue was unveiled by Raymond Forni, then president of the French National Assembly, who told Toros: “This is how we build France with all nations”. Made of relief copper, the statue embodies several key features of Toros’ work: the refined and fluid form transforms the material into a female figure.